5 McSmith Kitchen For Web-3626

The 4P’s of Superior House Painting — San Francisco Bay Area

next door, houzz and yelp

Painting is as much about the process a painter uses as the painter themselves! At Arana Craftsman Painters, we leave little to chance because we follow a tried-and-true set of steps. These crucial steps are our “secret sauce” so to speak and it has allowed us to consistently build a reputation of reliability, exceptional quality and professionalism over the last 20 years.

These are our “4P’s” of a successful project and the key to why people love working with Arana Craftsman Painters!

The steps to exceptional interior and exterior house painting include:

Planning

Pre-Job Walkthrough: Our Production Manager and Estimator will meet with you prior to the scheduled project start date to confirm the start date, scope, sequencing, and colors. Essentially, all expectations are reconfirmed to assure a smooth handoff between our Estimator and our Production Department. Proper communication is the key to exceptional quality and to you having a great painting experience. At this point, when we arrive at your project, our Crew Leader and Crew have a solid plan as to what processes will take place first, and in what areas.

Color Consultation: Arana Craftsman Painters works with top San Francisco Bay Area Color Consultants and on projects needing a consultation, the Consultation is included in our bid. Having colors chosen ahead of time will make your life so much easier. We’ll even put up swatches so you can see the colors in real life and make a final decision.

Staging: We set up a neat and organized area for our equipment, tools, and products, a home base, where we can safely and efficiently manage your project. yelp nextdoor houzz logo group PNG
Staffing: In addition to a dedicated Production Manager, every project has a dedicated Crew Leader who works closely with you, our Production Manager, and our office, to assure timely resolution to any challenges that arise, as well as quality control, and sequencing, assuring you have an amazing painting experience!

Protection

Pond Isle Before and During HDR-162530-1
Arana invests heavily in all the correct tools and materials and use quality plastic, drop cloths, paper, and tape to protect the surfaces of your home and environment that are not scheduled to be painted.

Preparation

Paint will not adhere properly without expert preparation of surfaces. Proper preparation is the cornerstone of exceptional quality.

Lead Safe Certified Firm

EPA Lead-Safe Firm
We sand, scrape, and prime as appropriate to ensure proper adhesion. We contain particulate and dust exposure per Environmental Protection Agency safety standards and Arana Craftsman Painters is an EPA Lead-Safe Certified Contractor. For the safety of everyone involved, painting contractors MUST be EPA Lead-Safe Certified!

After primer is applied, we patch, caulk and fill for aesthetic and in some cases sealing purposes or to prevent water incursion.

Painting!

Five Year Warranty
After protecting your home and environment (family, pets, surrounding surfaces, furnishings, valuables, all areas not scheduled for paint); scraping and sanding to remove old layers of paint to help ensure the integrity of your new paint at a standard that meets our 5 Year Warranty; thorough cleaning of the surfaces scheduled for work to remove any contaminants; priming, caulking, and patching; then, we paint!

This article is Part 1 of our 3-Part series on hiring a painting contractor, highlighting what makes Arana stand out among our competitors.

It is because of this detailed and thorough standard of care that Arana continues to be an award-winning top choice of discerning homeowners, interior designers, and general contractors. Contact us to learn more about our process and have an estimator visit your home!

Have a Painting Project You’d Like Us to Look at for You —
or Questions!?

9 Arana Hillside Piedmont + LMB Interiors--6

What to Expect at Your Painting Estimate – San Francisco Bay Area

There’s a level of trust placed in any home service provider as they work in and around your home. Building this trust starts from the moment you contact Arana Craftsman Painters to come to your home or business and provide you with an Estimate.

This article helps you understand what to expect at an Arana Craftsman Painters Estimating Consultation.
This is Part 3 in our series sharing the Arana Craftsman Painters’ philosophy which we fondly call The Craftsman Way.

At Arana Craftsman Painters, we leave little to chance because we follow a tried-and-true set of steps. The philosophy behind the crucial process steps we take on every project is our “secret sauce” so to speak and it has allowed us to consistently build a reputation of reliability, exceptional quality and professionalism over the last 20 years.

next door, houzz and yelp

The steps to exceptional painting include:

  • A thorough and professional Estimating Consultation, more on that below!
  • The “3C’s” of Consistency, Clean Up, and Communication
  • Protecting your home and environment (family, pets, surrounding surfaces, furnishings, valuables, all areas not scheduled for paint)
  • Scraping/sanding to remove old layers of paint that will negatively impact the integrity of your new paint at a standard that meets our 5 Year Warranty
  • Thorough cleaning of the surfaces scheduled for work to remove any contaminants
  • Priming, Caulking and Patching
  • Exceptional Painting

What to Expect at Your Appointment

Overview
Please allow about an hour to an hour and a half for our appointment. Before our Estimator starts, they’ll give a brief overview as to what will happen while we are on the property and address any concerns you may have regarding our process, scheduling needs, budget, and special considerations.

Project Audit
An audit will be conducted to determine the present condition of your home, and we’ll take measurements and photos. We’ll will note surface conditions and use this information to create a ‘written recommendations’ document for you to review. We’ll can also provide alternatives and suggestions to achieve the outcome you are looking for.

Presentation of Recommendations
When you receive our proposal, it will thoroughly explain the scope of work required to achieve your desired outcome. We typically check in within a day of sending, and can answer any additional questions you may have.

Determine Next Steps
After reviewing our proposal and signing the contract, we will schedule a job walk with our production manager and put your project into the production calendar.

Frequently Asked Questions

How Long Have You Been In Business?
“Arana Craftsman Painters has been proudly serving the San Francisco Bay area for 20 years because not only do our past customers continue to come back but also refer us to their friends and neighbors.”

How Do You Hire and Evaluate Your Painters?
“We are very selective in hiring our painters and administer a criminal background check for every painter. Most of our painters, especially our crew leaders, have been with us for years. We trust them in the homes of our own friends and relatives.”

What Process Do You Use to Prepare Surfaces to Make Sure the Paints Adheres Properly?
Arana is an EPA Lead-Safe Certified Contractor. Following EPA Lead-Safe Certified procedures we completely remove all failed loose and flaking material from surfaces and substrates to a standard that will meet our 5 Year Warranty.

Lead Safe Certified Firm

EPA Lead-Safe Firm

Often, this is done by manually scraping followed by pressure washing. It’s standard for surfaces to be abraded, thoroughly sanded, profiled, and primed to guarantee adhesion. That’s why we take our time where it counts – especially in the preparation.

For the safety of everyone involved, are all the painting contractors you have bidding on your project EPA Lead-Safe Certified?

“YES! For more information on our process see: The 3C’s of a Superior House Painting Process – San Francisco”

What Type of Guarantee do You Offer?
“We offer a 5 year warranty on all projects, the strongest guarantee in the Bay Area! So, if you notice an issue – small or large – please call our office. We strive to create “customers for life” and do annual warranty check ins. The bottom line is that you can call us any time after your project has been completed!”

What Type of Paint Do You Recommend?
“We use only the premium lines with Sherwin Williams and Benjamin Moore because we have a strong relationship with both brands and they produce superior products. This means if there is ever a manufacturing defect, we know that these companies will stand behind our work – and your project. However, we do make exceptions when there are superior products in specific situations or if our customers have a strong product preference.”

Are you Licensed, Bonded & Insured?
“Absolutely! We make certain we protect our customers by carrying the appropriate insurance coverage for general liability and workers compensation. Additionally, we are licensed by all local authorities and continually seek out industry recognized certifications and designations to add to our customer’s peace of mind.”

Prep and Color Consult
Can You Provide References?
“Yes! References right in your neighborhood are included with all proposals! Feel free to ask for more!”

When Will I Receive My Proposal?
“We will send it no later than 5 business days after our meeting.”

When Do You Take Payment?”
We only take payment per a payment schedule upon work completed. The schedule is detailed in our Proposal/ Contract. We ask for a deposit of 10% or no greater than $1000 to hold your spot on our calendar.”

Have a Painting Project You’d Like Us to Look at For You
or Questions!?

606A1619 2-1

The 3C’s of a Superior House Painting Process – San Francisco Bay Area

These are our “3C’s” of a successful project process and the key to why people love working with Arana Craftsman Painters!

next door, houzz and yelp

At Arana Craftsman Painters, we leave little to chance because we follow a tried-and-true set of steps.

This is Part 2 in our series (Part 1 can be found here) and Part 3 is here) sharing the Arana Craftsman Painters’ philosophy which we fondly call The Craftsman Way. The philosophy behind the crucial process steps we take on every project is our “secret sauce” so to speak and it has allowed us to consistently build a reputation of reliability, exceptional quality and professionalism over the last 17 years.

The steps to exceptional painting include:

  • The “3C’s”, more on that below!!
  • Protecting your home and environment (family, pets, surrounding surfaces, furnishings, valuables, all areas not scheduled for paint)
  • Scraping/sanding to remove old layers of paint that will negatively impact the integrity of your new paint at a standard that meets our 5 Year Warranty
  • Five Year Warranty
Five Year Painting Warranty
  • Thorough cleaning of the surfaces scheduled for work to remove any contaminants
  • Priming, Caulking and Patching
  • Exceptional Painting

Consistency

Protection
We invest heavily in all the correct tools and materials and use quality plastic, drop cloths, paper, and tape to protect the surfaces of your home and environment that are not scheduled to be painted.

Preparation
Paint will not adhere properly without expert preparation. Proper preparation is the cornerstone of exceptional quality.

We sand, scrape, and prime as appropriate to ensure proper adhesion. We contain particulate and dust exposure per Environmental Protection Agency safety standards and Arana Craftsman Painters is an EPA Lead-Safe Certified Contractor. EPA Lead-Safe Firm

Lead Safe Certified Firm

For the safety of everyone involved, are all the painting contractors you have bidding on your project EPA

Lead-Safe Certified?

After primer is applied, we patch, caulk and fill for aesthetic and in some cases sealing purposes or to prevent water incursion.

Painting the Finish
We employ highly skilled craftsmen, use quality materials and utilize a consistent and proven method. We apply paint to uniformly and completely coat your surfaces with the appropriate amount of material and paint thickness. The results are stunning and durable.

Communication

Pre Job Walkthrough: Our Production
Manager and Estimator will meet with you prior to the scheduled project start date to confirm start date, scope, sequencing, and colors. Essentially all expectations are reconfirmed to assure smooth handoff between our Estimator and our Production Department. Proper communication is the key to exceptional quality and you having a great painting experience. At this point when we arrive at your project, our Crew Leader and Crew have a solid plan as to what processes will take place first and in what areas.

Cass Morris 66th St cropped

Color Consultation: Arana Craftsman Painters works with top San Francisco Bay Area Color Consultants. The option of a color consult is included in our bid. Having colors chosen ahead of time makes your life so much easier. We’ll put up swatches (a.k.a. “Brush outs”) so you can see the colors in real life and make an informed decision.

Scheduling & Logistics: Our dedicated Service Manager will connect with you to handle scheduling and job logistics; the Crew Leader assigned to your project can answer your questions about daily activity; Our Production Manager stops in and assists the Crew Leader in planning; Our Estimator is standing by should any questions about the work order arise and Office Coordinator will send invoices at the completion of each phase of the project. Throughout the duration of your project, we listen and address any concerns promptly and thoroughly

Daily Onsite Management: In addition to a dedicated Production Manager, every project has a dedicated Crew Leader who works closely with you, our Production Manager and our office to assure timely resolution to any challenges that arise, scope changes, quality control, sequencing and assuring you have an amazing painting experience!

Have a Painting Project You’d Like Us to Look at For You or Questions!?

Danielle Fox of SLATE contemporary. Photo credit: Lauren Edith

Home as Canvas and Art Gallery

Interior painting and artwork have an intimate relationship. The way that light reflects, the color tones shifting against the other’s presence. It is no small thing to choose the right location, lighting, and wall color for art, or to choose the right wall color when those factors have been set.

Which is why we adore and appreciate Danielle Fox and her team of art consultants at SLATE Contemporary in Oakland. An art consultancy and gallery, SLATE represents primarily California artists, many of them from the Bay Area, with a focus on modern contemporary art.

“Our gallery and consultancy is known for contemporary, abstract art. We are always looking for a strong sense of formal qualities, which is about what the materials are and what they will do; artists that are working with composition and color; lines, planes and depth,” explains Danielle.

With over 40 emerging and mid-career artists in their stable, producing abstract, landscape, cityscape, figurative art, impressionism, expressionism, street art, op art, minimalism, and installation art, SLATE has a prodigious rotating collection. About 75% of the artists SLATE represents are based in California, with one-third of that group from the East Bay.

SLATE is a physical gallery in the vibrant Uptown neighborhood of Oakland and participates regularly in promotional events including First Fridays, Saturday Stroll, and Art Murmur. SLATE is also a consultancy, helping homeowners and business owners make decisions about purchasing the right art for their spaces.

“We are really looking for art that people want to live with in their homes,” Danielle explains. “Our emphasis is on art that fulfills the senses in some way, feeding the spirit with beauty and bringing the mind to a place of clarity. Political and conceptual art, by contrast, are important, but are not what most people want to wake up to in the morning or come home to at the end of the day.”

Additionally, SLATE works with Interior Designers and Architects to help them select pieces for their clients and projects. (One of Arana’s favorite Interior Designers is also a visual artist represented by SLATE, Anastasia Faiella.)

Danielle’s parents were artists and, “for the longest time I thought I would do anything-but!” She laughs.

She ended up “falling in love” with Art History in college, obtaining her Ph.D., and then working at Sotheby’s in London for four years. Instead of becoming a subject expert, she found herself drawn to a business development and strategy track. “I learned that I enjoy managing projects and working with people. So now, I get to do these things and do them in relation to the art world, while supporting a local community of artists and collectors.”

Danielle opened SLATE in March 2009, in Temescal. In 2013, she partnered with Shelley Barry which enabled SLATE to expand into commercial art consultancy for businesses, offices, building lobbies and the like; and they moved the gallery to its current location, where, this year, they celebrated the businesses’ 10th anniversary. SLATE Art Consulting serves clients all over the San Francisco Bay Area, including the Peninsula, Marin, Napa, Sonoma, Berkeley, Oakland, Orinda, and Lafayette. SLATE also has a presence in North Lake Tahoe with rotating exhibitions at the Ritz-Carlton hotel and a local representative to work with clients in Truckee, Martis Camp, Northstar, Mountainside, Incline Village, and surrounding areas.

But wait! There’s more…

Community Member Spotlight: Our Beloved Writer/Editor our beloved Julie

Community Member Spotlight: Our Beloved Writer/Editor

Longtime readers of our print newsletter may have noticed that not all of our articles are about paint or painting (fun topic for us, but maybe too repetitive for you) and that most of our articles are written by me or Julie Feinstein Adams — plus the occasional featured guest, or reprints from the blogosphere.

This month, we give you a behind the scenes peek at our newsletter creation process, putting the spotlight on our writer and editor and her contributions — who she is and how she is not only one of the loveliest people you will ever meet but also how she makes the “magic” of words happen for us, every issue.

Julie Feinstein Adams’s first professional writing job was as a freelance writer for the Daily Californian in 1989, and she performed her first autobiographical solo show in 1992 — both of which marked the start of a wide-ranging career encompassing journalism, theater arts, public relations, and marketing content and consulting. Julie Feinstein Adams has spent decades telling stories — others’ and her own.

Business Growth Network, a BNI Chapter where we met Julie

Her current projects include working on her memoir — in the forms of both a one-woman show and a book — about her marriage to a person who transitioned genders. (View an early version/short performance, here: jfacommunications.com/wtf-solo-showdown.)

She also volunteers with OurPath.org, hosting an online support group meeting for Partners of Trans People.

Julie and I first met in a local business networking group in 2008 and we immediately bonded. Since I have always been a wannabe writer, of course, I was drawn to her! She is a storyteller with a passion for the way that stories connect people; I am all about building community connections; it was a match!

For me, this newsletter is my form of craftsmanship. Why do Arana’s painters get to have all the fun, engaging their craft? With Julie, I get to take to my little soapbox/sandbox and do the otherwise ordinary task of writing a newsletter, my way. Arana is a painting business, yes, but we also love sharing about different aspects of the Bay Area and the things that are meaningful to us — and hopefully, this benefits you as well.

BY MARKETA

How It All Works:

In our monthly brainstorming meetings, Julie and I bounce ideas off of each other and take notes, which then become drafts. Sometimes we compile resources on a topic and that becomes a how-to article, other times we interview a community member or highlight an industry partner. These interviews become profiles, or we edit the material into guest posts, thus giving voice to, or ghostwriting for, those colleagues and friends.

As I’ve said many times in this space, and as inscribed in Arana’s mission, I deeply value community, especially community health and beautification. So, by spotlighting my colleagues and friends, as well as the cool things we find out about, and the recipes we love, this is me being of service, aligning my work with my heart-of-hearts wish for all of us — that we all thrive, prosper, and enjoy life!

The Thing About Julie:

Julie is not only a writer and performer, but she is also a coach, specializing in both business coaching and dating coaching. (Yes, dating coaching is a thing; that’s what I love about living here; there is help for everything!)

Julie explains: “As I was working with my clients — whether producing marketing content or content for dating profiles — I recognized that I was helping people clarify and articulate who they are and what they have to offer, and how their stories, the things they care about, connect them to others. So, in 2011, I became a coach.

“Whether I am working as a coach or as a writer, I am seeing beauty, or you could call it ‘essence,’ and putting a frame around that. I’m listening for that underlying thread, perceiving what is wanting to emerge, and helping my clients to recognize it in themselves and be empowered by it.”

Julie’s writing is a kind of coaching for me. It does something. It gives my thoughts form and content and helps to grease the wheels of expression. When Julie and I do this newsletter together every month, the idea generation doesn’t even take that long; it’s effortless. She’s like my own personal Blarney Stone! I get on a call with her and the ideas just start rolling in. Everyone needs a Julie!

From soup to nuts, newsletter production is a cottage industry: our in-house process includes Kristina Islas (eyecatcherdm.com) who handles the graphic design aspect; Courtney Montecino, our Assistant to the Customer Account Manager (and whom many of you talk to when you schedule your site visits), who is our proofreader, plus my daughter Sofia who does the folding and stuffs the envelopes for our print edition!

Julie offers life, business, relationship, and writing coaching, as well as group workshops on memoir writing and business blogging. If you are an aspiring writer — this is for you! Learn more at: jfacommunications.com

Amato-Architecture-Great-Room-scaled-3 (1)

Architects and Designers: Who does what and how do they work together?

The field of home building and remodeling has a clear path from design to construction, then on to “the finishes,” and lastly, the furnishings. After the initial design plans are complete, architects can and often do play a role throughout the construction of the project.

But, when do interior designers get involved? And can architects and interior designers ever coexist on a project?

We sat down with interior designer Vaughan Woodson of Woodson & Woodson Interiors and architect Rebecca Amato of Amato Architecture and asked them to share with us how they work — together, and separately — to help homeowners make optimal design choices for their homes.

“Often the overlap occurs in the finishes,” Amato explains. “When a client asks me if I can provide design services, I say yes, but up to a point. I will specify anything that stays attached or needs to be attached to the house, i.e.: cabinetry, tile, flooring, paint colors, lighting, plumbing fixtures. Where I draw the line is a whole other area of expertise: soft furnishings, window treatments, and accessories.”

(Featured image of project at top of article: design by Amato Architecture, build by McCutcheon Construction.)

Design by Woodson & Woodson Interiors

Woodson agrees, “When I work with an architect on a project, I appreciate being able to collaborate — with the client’s use of the space as the number-one end goal. Fortunately I’ve been doing this work for a long time and I have zero ego about it, and I think that makes me nice to collaborate with — or so I’ve been told! I have no interest in making a mark on my clients’ home other than my client saying, ‘Vaughan taught me so much about what my style is; I never would have chosen this; she pushed the envelope!’”

Design by Woodson & Woodson Interiors

Both professionals describe a clear dividing line as being about structure. Here, instead of overlapping, their skill sets complement one-another, and mutually affect the results.

Design by Amato Architecture

As an architect, structure is Amato’s passion. As she describes her thought process: “How do I move walls and create a floor plan that is functional and flows? That showcases the focal point of each room, such as art placement, or a big beautiful fireplace? If I get to do that and then the client says, ‘Okay, now I want to bring in an interior designer,’ that’s great. I love, love, love partnering with interior designers! Working with a designer, I can communicate my vision, how I’m thinking about views, where I am creating seating areas and moments, and then pass the baton.”

Both agree that it is best to bring in an interior designer early in the planning phase. As Woodson describes, if she wants to specify a particularly spectacular sofa, she may share the measurements with the architect, who might look at shifting the location of a door to optimize wall placement for it.

Or the two might have a conversation about window treatments — Will they be minimal? Will allowance be needed to create a pocket for roller shades? — If the client wants curtain panels to soften the room, space between the window casing and the crown molding will be included in the plans.

Design by Woodson & Woodson Interiors

At the most basic level, Amato’s expertise as an architect is required when drawings are needed, especially when desired changes to the home trigger a call for permits. Woodson notes that while she, and most interior designers, have their own subcontractors they work with for cosmetic changes, “as soon as the client says, we are looking to renovate our kitchen, add a sliding door, that’s when I would bring in Rebecca.”

Amato describes the flip side, when she refers potential clients to Woodson: “Sometimes, someone calls and says they are remodeling, but they are not moving any walls — that’s probably not a good fit for me. I tell them, ‘You’d be better off working with a designer.’”

Architect Rebecca Amato

There are design firms that have an in-house interior architecture department and per Amato, some building department staff will allow a person who doesn’t have a license to prepare drawings — although in that case it is helpful if the drawings are combined with a report from a structural engineer.

Another way to look at how design and architecture interact is around furniture. Do you, as a homeowner, know what pieces you want to replace or hold onto?

For her clients, Woodson likes to determine at the outset which pieces are worth keeping. “I’m a preservationist at heart,” she says. “I prefer to try to use what we have — if it works with the design direction we are going in. Sometimes really great design comes from using the clients’ own pieces, because that way, we are putting their story in.”

Interior Designer Vaughan Woodson

When you come at interior space design from this angle, Woodson explains, “maybe the dining room gets bigger, and in the laundry you don’t end up with a counter — because those decisions accommodate the story and the richness.”

Amato agrees, “I think about the furniture in the room. I will ask them, ‘Are you planning on purchasing a new dining room table, or using one you’ve inherited from your grandmother? And I will take those dimensions into account.”

“We want to know, what’s the pain point of your home now? And does this table not seat enough people, and you always wish that you could seat 8 because you have a family of 4 and you would like to have another family of 4 over and you can never do it? What are we solving — and spending all this money on with design services? Good design comes from that,” Woodson adds.

“Yes, that’s critical,” agrees Amato.

When a designer and architect collaborate, Amato says, “we are sharing as much information about the client as we can, from what’s important to them, to what their styles for decision making are. What are their hopes, and what may be some of their limitations. Maybe they’re doing work in phases because of a budget or they’ve got kids going off to school or they’re pregnant…. On a deeper level, it’s not just about the facts of life, but really, what their emotional experience is going to be.”

Ultimately, “we are following the client’s lead,” says Woodson, “and trying to make the most stylish product from that.”

Dina Bandman Decorator Showcase-3

Arana’s Bay Area Home Services Buyer’s Guide 2023

Welcome to our list of trusted colleagues in the home services, contracting services, and building and remodeling industry! Our team has personally vetted these providers in our two decades of serving with or beside them for our shared clients. We hope that this guide is a resource for you, our dear clients, as you steward your greatest asset, your home.

(Above image, credits: Hand-painted floor by Charles Leonard Finishes. Ceiling and door frames by Arana. Room design by Dina Bandman Interiors for SF Decorator Showcase 2023. Photo by John Merkl.)

General Contractors

Alward Construction
510-527-6498

Buestad Construction
510-523-1925

FMSProjects Inc.
415-722-9805

Jetton Construction
510-845-3506

McCutcheon Construction
510-558-8030

Wolfe Inc.
510-289-1344

Design/Build Contractors

HDR Remodeling
510-845-6100

New Key Construction
925-369-5559

Interior Designers

AND Interior Design Studio
510-255-7806

Dina Bandman Interiors
650-867-8644

Nystrom Design
415-347-7109

Heather Cleveland Design Studio
510-3031183

JD Designs
925-326-6601

LMB Interiors
510-531-8438

Mead Quin
510-858-7338

Architects

Amato Architecture
510-420-0210

Jack Backus Architects
510-393-9699

Norman Sanchez Architecture
510-522-1100

Kitchen & Bath Design/Build

Design Set Match
510-285-0870

Stonewood Kitchen and Bath
925-933-2245

Color Consultants

Cass Morris Color & Design Consulting
510-524-1726

Landscape Architects

Arborealis
510-522-2708

Arca Design Group
510-558-0636

studio M MERGE
510-698-4863

Artists/Art Consultants/Galleries

Anastasia Faiella Fine Art
415-377-2325

Marrow Gallery
415-463-2055

SLATE Contemporary Gallery
510-652-4085

Andi Yablonski
415-867-1825

Decorative Painters

Charles Leonard Decorative Finishes
510-541-1616

Caroline Lizarraga
415-724-3200

Showrooms, Suppliers, Fabricators, Installers
Cabinetry

Segale Bros.
800-286-2915

Stonewood Kitchen and Bath
925-933-2245

Flooring

Elegant Flooring Design Center
(925) 732-6200

KFloors
925-350-4200

The Floor Show
510-845-4633

Tulip Hardwood Floors
510-558-2030

Stone and Tile

All Natural Stone
510-843-5959

Steele & Stone
510-955-7734

Windows and Doors

Golden State Window and Door Design
800-748-6448

Portals Wood Window and Door
510-676-6664

Windows & Beyond
925-689-6600

Shingles

Govers Sidewall Shingling
503-427-8837

Plumbing

Garcia Plumbing and Home Restoration
925-566-4057

The Lunt Marymor Company
510-985-2889

Electrical


Christman Electrical Contracting
707-332-2814

Momentum Electrical
888-280-0794

Handyman Services

Handy Neighbor
925-905-1085

Hire My Husband
925-969-0133

Honey Homes
510-519-9317

Professional Organizers

Honeybee Space Creation LLC
925-876-7767

Space and Time Organized
510-377-4545

Estate Organizer

The Organized One
510-482-5892

Berkeley house painting

Anatomy of a Victorian – The Not So Secret Symbolism of Decoration

As painting contractors, we revere the inspiration of the architects responsible for the many historical and modern styles of housing in the Bay Area. In particular, we are awed by Victorian-era homes.

While painting these beauties, we feel that we get to reopen the channel for whatever inspiration was brought in when the houses were originally designed. As we restore and recoat a home’s surface, our work becomes an exercise in reconnection with and deep respect for the original designer and the many artisans involved in the construction, restoration, and maintenance of the home.

Arana has had the distinct pleasure of performing exterior restoration and painting services for a number of homes built throughout the Bay Area in the late 1800s and early 1900s; houses that fall into the genre of Victorian-era and related architectural movements; distinct categories such as Queen Anne, Late Victorian, Colonial Revival, and Classical Revival.

There is so much artistic detail on the exteriors of these structures that in some cases these houses, including those in our portfolio, have gone from being all-white to a canvas for as many as 7 — and up to even 11 — colors!

Like a human body, the homes that fall within the genre of “Victorian-era” have an anatomy, and those anatomical parts come with names and even symbolism! We feel that earlier builders really took to heart the magic that architectural details can create.

They started with something seemingly mundane — designing a house — and turned it into something reverential and reflective of spirit, spinning the ordinary into the extraordinary.

In this article we highlight specific architectural details from several of our East Bay Victorian-era home painting projects.

Special thanks to the Berkeley Architectural Historical Association (BAHA) who provided us with information on the types of homes in our portfolio and in some cases, the name of the architect, year built, and other valuable notes.

Finials

Found in lots of places, but typically at the apex of a roof like the one in the above photo, finials are among our favorite details. They come in all shapes and designs such those that curve and end in a point, orbs and even pinecones.

Metal finials can act as a lightning rod for the structure. The finial pictured at right, coated in that metallic gold, might be said to energize the connection to the heavens, serving as the home’s antenna to God.

Sunburst⁠

This Queen Anne Victorian (pictured above for its finial and at the top of this page) also features a sunburst, in the homeowner-specified red-and-gold motif, which is perhaps a nod to the “setting sun” interpretation.

Per this quote in an article by Mary Jo Bowling in 7×7 Magazine:

“Sunbursts… could be reflecting a love of England, or perhaps they were a commentary of the times. ‘The sunburst was a popular motif in the late 1800s,’ says Caitlin Harvey of Left Coast Architectural History. ‘People who lived during that time considered it a golden age—there was a lot of optimism and many people were doing well financially. But some historians think they represent the British Empire, and the notion that the sun never set on the British Empire.’ She notes that, on some houses, the sunburst appears as a setting sun, which could be interrupted as a comment on the waning power and influence of England.”

Dentil

Dentil — sounds like dental! The word is a noun with the Latin root “dens,” meaning “tooth.” This is one of the most common details we run across as we paint houses in these various architectural styles. You can see dentils on a Queen Anne, for example, and in the Classical Revival style of the McCreary-Greer House (pictured above) on Durant Street in Berkeley.

This beautiful building is an architectural asset owned by and under the protection and oversight of the Berkeley Architectural Historical Society (BAHA). Could dentils be a nod to giving the home a voice? Or are they a symbol of protection as the gargoyle is, running along the seams of a home, sealing it off and chewing up any unwanted energy before it has a chance to enter the home?

Wheat Imprint

Pictured here above, the imprint of braided wheat decorates the corner of the protruding window frame. This is such a tiny detail, but so impactful. Thus, our treatment of these details is necessarily respectful and frankly, reverential.

Some scholars say that wheat may connote productivity, the reaping of years, and long life. These aesthetically-pleasing details may also be a secret signaling.

Like Masonic groups whose symbolism hides in many places in plain sight in America (look at the dollar bill!), Victorian-era architects and designers delighted in adding both beauty and meaning to home facades. This home is on Prince Street in Berkeley and is known as the John A. Hasselbacher House, built c. 1907-08 in the Colonial Revival style.

Gingerbread

As seen on this home (pictured above), Gingerbread refers to the decorative detail along the gable. Classic Gingerbread is often placed on the outer edge of the fascia. This detail is considered almost an overindulgence and does get extremely elaborate.

Gingerbread feels to us like a giddy celebration by the architect and builder — most likely a reflection of the joy they felt while building this home. Located on Lincoln Street in Berkeley, this house is a late-Victorian-era cottage (c. 1902) and happens to be the second of three houses that were built by John Paul Moran on a single piece of land.

Want to geek out even more on architectural history? Be sure to visit the Berkeley Architectural Heritage Association’s website and sign up for their newsletter to get updates on educational walks and talks they offer. You can also ask them about your home’s history (even if it isn’t in Berkeley).

To geek out IRL: Check out the Alameda Heritage Homes Tour — an annual opportunity to go inside of several thoughtfully-preserved Victorian-era vintage gems: alameda-preservation.org

A stunningly thorough document of building information for historical homes, originally printed by the City of Oakland planning department in 1976 is available online in PDF format: “Rehab Right: How to Rehabilitate Your Oakland House Without Sacrificing Architectural Assets”

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Designers’ Favorites: Dawn Carlson on White Interiors

We recently interviewed a number of prominent Bay Area interior designers on their favorite shades of white for painting interiors. In this post, Dawn Carlson weighs in.

Carol Perry and Dawn Carlson of MAS Design

Dawn Carlson, MAS Design (https://masinteriordesign.com/): Sherwin Williams’ Incredible White

How would you describe your design aesthetic? We believe designs should be layered and unpredictable, that they should be curated so that each design speaks to who our clients are.

It’s about helping clients find what they love, what sanctuary means to them, and then elevating that so that it sings.

We love wabi-sabi, organic texture, and sculptural forms — all of which transcends most styles.

We like to say that the current that runs through our work is chic, fresh, and eminently livable.

What advice would you give to homeowners about choosing whites? We do have a favorite: Sherwin Williams’ Incredible White (the perfect name!) — it has a whisper of gray in it. Sherwin Williams is not a “designer” paint brand and so, price-wise it is accessible; and best of all, this white tends to work in almost every light!

I’ve never had a project that it did not look great in. Whites can appear too yellow, beige, pink…

This white always has a crisp, clean appearance and depth. You can do a whole house in it, and the look of it will vary from room to room, according to the light in each space, with just enough variation that it creates subtle interest, but also provides cohesion.

It’s definitely a go-to. We always tell our clients to look for a white with minimal hue, but not so stark that it ends up looking flat. When you narrow in on a selection, paint very large (3’ x 3’) samples in different rooms, next to your trims—in shadowy corners as well as sunny spots. Look at all of them at different times of day. The light will change a lot. This is a pretty sure-fire way to ensure that you’re going to love it, no matter what.

Do you have a project/story that demonstrates an unexpected or particularly spectacular use of white? One of our favorite projects was in Sonoma County, a getaway for one of our clients who live primarily in Japan and San Francisco: https://masinteriordesign.com/project/sonoma-county/ The clients had an uber-modern perspective, but wanted to mix it up a little due to the spectacular natural surroundings this vacation home enjoys. So we decided on Organic Modern for our design direction. We used Incredible White in all of the rooms in this home to juxtapose against the artisan/organic/imperfect elements and neutral hues that we brought in to give meaning and comfort to the clean, modern space.

The depth of the white gave in to the subtlety and textures that would complement the natural surroundings, and also showcased the organic elements by juxtaposing against them.

(Note: Click this link to view the Sonoma project discussed above. Enclosed images are from a different home in MAS Designs’ portfolio.)

Beautiful white interior

Choosing White Paint Colors for Your Interiors: Bay Area Designers Share Their Favorites!

A Paler Shade of White: Meditations on Choosing White for Your Walls

I have a lot of conversations with homeowners and interior designers about color. Working primarily in the Bay Area, I’ve noticed that few homeowners choose white, especially for exteriors.

Bathroom; interior design by Quinn Morgan

I have my own ideas about this. Like, maybe it’s just too gray and foggy here for white. People want color to brighten things up!

When I travel to sunnier, southern locales (relative to our latitude), I see more candy-colors than muted tones, and far more white exteriors, perhaps inspired by the contrast against bold, blue skies. (Think coastal Greece, a hillside frosted with white houses, as an extreme example.)

But lately, white seems to be making a comeback. My company has seen an uptick in designers spec-ing more whites. White works well as a background, a neutral classic that highlights the art and furniture when used in interiors.

As a painting contractor, I love color, and yet I have to say, choosing white — whereas this used to be a “boring” default color — now we find it often elevates a space. Did the fact that Benjamin Moore named its “Simply White” as “Color of the Year” in 2016 have an influence on the growing trend?

Eichler living room in white, designed by LMB Interiors

At the time, the company noted in a press release for the announcement: “The color white is transcendent, powerful and polarizing – it is either taken for granted or obsessed over,” said Ellen O’Neill, Benjamin Moore Creative Director.

She continued, “White is not just a design trend, it is a design essential. The popularity of white, the necessity of white, the mystique of white is quantifiable in our industry. Of the top ten best-selling Benjamin Moore colors, variants of white occupy five spots. It was inevitable that we would ultimately recognize white as our Color of the Year.”

An art collector’s home, designed by Mead Quin

Frankly, white exteriors are still quite rare. But interiors…? Yes!

For this topic, we talked to a number of our favorite local designers about their favorite white paint colors for interiors, and projects they loved that featured this color (that isn’t really a color, but is).